Jeddah:The GCC Joint Program Production Institution (GCCJPPI), in partnership with the Thirty Challenge program, has released seven special episodes to commemorate the 27th Gulf Cup, which began in Jeddah, Saudi Arabia, on Wednesday.

According to Qatar News Agency, these episodes are designed to utilize the extensive reach of digital content in order to promote the Gulf identity, highlight the achievements of the GCC nations, and emphasize their shared bonds.

Sheikh Mubarak Fahad Al Jaber Al-Sabah, Director General of GCCJPPI, stated that the episodes include sports and cultural questions, as well as inquiries about the path of Gulf joint action and its milestones across various fields. The initiative aims to acquaint younger generations with the GCC's connections, shared identity, and common interests through a competitive youth-oriented format.

The collaboration with the Thirty Challenge program is anchored on the program's widespread popularity, especially among young audiences, with millions of viewers across the GCC states. The episodes are available on digital platforms like YouTube, aligning with the institution's strategy to engage young people on platforms they frequent.

Sheikh Mubarak emphasized that the institution's goal is to ensure the presence of Gulf joint action in the content consumed by young people, leveraging the popularity of digital programs to captivate and engage this demographic effectively.