Doha: The Ministry of Public Health (MOPH) organized an awareness campaign on the occasion of World No Tobacco Day 2026 under the slogan, "Don't be deceived, it's more dangerous than you think!", as part of its ongoing efforts to raise community awareness about the risks associated with the use of tobacco and nicotine products in all their forms and to correct common misconceptions and false beliefs related to these products.

According to Qatar News Agency, the campaign aimed to educate community members about the health risks resulting from the use of tobacco and nicotine products, highlight the negative impact of these products on individual and community health, and encourage the adoption of healthy lifestyles free from tobacco and nicotine products.

The campaign included a variety of awareness activities and events, including the publication of educational messages through the Ministry of Public Health's social media platforms and the organization of an awareness event focused on correcting common misconceptions and false beliefs related to tobacco and nicotine products. The event also highlighted the importance of adopting a healthy lifestyle that includes healthy eating and regular physical activity.

The campaign also included awareness lectures delivered to school students to enhance their understanding of the risks associated with smoking and nicotine products. In addition, the Ministry participated in several events organized by various entities across the country as part of joint efforts to raise community awareness about the harms of these products and reduce the prevalence of their use.

The campaign also involved collaboration with several shopping malls that have received the "Diamond Level" classification under the Health Promoting Shopping Mall Project, contributing to the expansion of awareness efforts and the promotion of community awareness regarding the risks of tobacco and nicotine products.

MOPH reaffirmed its commitment to continuing the implementation of awareness and preventive programs and initiatives aimed at reducing the use of tobacco and nicotine products and promoting healthy behaviors among all members of society. These efforts contribute to achieving public health goals, enhancing quality of life, and building a healthier community.