Doha: The third edition of Visit Qatar’s Qatar Toy Festival concluded after 30 days of excitement, creativity, and family fun at the Doha Exhibition and Convention Center. Attracting over 130,000 visitors, the event surpassed attendance records from previous editions by 12% and reinforced its position as one of the region’s most anticipated summer experiences for children of various ages and families.

According to Qatar News Agency, the festival’s success was highlighted by Hamad Al-Khaja, Manager of Festivals and Events Delivery at Visit Qatar, who stated, “The remarkable success of this year’s Qatar Toy Festival is a testament to the impact of Visit Qatar’s family-friendly events calendar. From the introduction of the QTF Summer Camp and Back to School activations to the unforgettable performances and immersive zones, this edition created joyful moments for both families and children across the country. We look forward to seeing everyone for a bigger QTF next year.”

This year’s edition introduced several new experiences, including the QTF Summer Camp, which was a structured morning program tailored to children aged 4 to 12, offering hands-on learning, creative workshops, and fitness sessions. The festival also introduced the Back-to-School program during its final week with themed shows, competitions, and retail offerings to prepare families for the academic year.

Notably, this year’s festival marked Qatar’s Purple Saturday with a dedicated celebration on July 26, offering children with special needs free access to the event, inclusive entertainment, and adapted facilities to ensure a welcoming and accessible experience for all.

Headline acts on the main stage this year included celebrated regional and international performers, who drew crowds with their engaging shows and interactive sessions. Daily performances also featured musical performances, science demonstrations, dance acts, and interactive competitions that kept audiences of all ages entertained throughout the month.